The things you create will make it's way into someone's daily life. Things that will help make someone's life a little bit better, a little brighter, a little healthier. You will become a part of someone's morning routine or someone's go-to-never-fail-me-always-have-my-back-reliable skincare holy grail. You didn't start this journey to blend in and be just like everyone else on the shelf -- you understand your customers, what they struggle with and what they wish for. And then you went and created it.
What I do is to help the right people find you and understand that you are exactly what they're looking for.